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John Callanta
How AI Will Change Managing Google Ads
Google Ads is an online advertising platform that allows businesses to create and run ads on Google's search engine results pages, as...
John Callanta
How To Calculate The CPA For Google Ads Campaigns
In today's digital age, Google Ads has become an integral part of any successful digital marketing strategy. However, managing Google Ads...
John Callanta
7 Advanced Ways to Audit a Google Search Ads Campaign Pt. II
As digital advertising continues to evolve, businesses are increasingly relying on Google Ads to promote their products and services....
John Callanta
When should you increase your Google Ads spend?
Google Ads is a powerful tool for driving traffic and conversions to your client's website. However, determining when to increase the ad...
John Callanta
So you've taken over a Google Ads account. Now What?
When taking over a Google Search Ads account from a different agency, it is essential to conduct a thorough evaluation of the account to...
John Callanta
Easy B2B Optimizations for Google Ads
Optimizing Google Ads search campaigns is a critical part of any successful digital marketing strategy. With billions of searches...
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