Product Phase Media | Digital Marketing | John C

About Me

My Journey

I am a digital marketing manager with 12 years of experience managing multi-million dollar ad budgets across B2B and B2C industries.

With a background in Product Design and Development, I’m leveraging my expertise in competitive research, data analysis, and user behavior to transition into UX/UI design.

My goal is to combine my market research skills with UX principles to create data-driven, user-centered experiences.

Areas of Interest

Design Systems, User Research, Average Time On Site, User Experience, and Brand Loyalty.

Customer Focused

I focus on delivering a positive customer experience throughout the sales process. By using various tracking tools, I determine the leaks in the funnel and work with project managers and creative teams to redesign for the customer. Based on my direction, I helped increase lead volume while decreasing cost per acquisition.

Business Analysis

Every new client receives a thorough audit to identify opportunities for growth. By using competitive research tools such as SEM Rush for SEO opportunities to using Tableau for data visualization, I help define the roadmap for month over month growth. Between collaborating with designers for new creative assets to looking over Salesforce data for win/loss analysis, I rely on data to guide strategies.

Stack

Below are most of the tools I used throughout my career. I collaborated with designers using Figma, analyzed web and app performance using Google Analytics 360, presented my findings on Looker Studio, conducted competitive research A/B testing, and more!