Don't Learn the Hard Way: Avoid the Top Mistake in Meta's Learning Phase
You just finished creating your campaign yet checking back 7 days later, the ads are still in the learning phase! How could this be? What...
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John Callanta
7 Digital marketing strategies followed by top brands
Digital marketing has become an essential part of any successful brand’s marketing strategy. In our fast-paced digital world, it is vital...
John Callanta
Digital marketing leads from LinkedIn
LinkedIn is a powerful platform for generating leads. Millions of users make it is the largest professional networking platform in the...
John Callanta
In-House vs Agency vs Digital Marketing Freelancer - Choosing Your Firm's Solution
In January of 2019, a publication of over 50 years stopped printing. Before 1998, if someone needed a service, they opened a giant book...
John Callanta
Digital marketing strategy: Structure a plan in 7 steps
Adapt or perish. As markets shift online, the need for a robust digital marketing strategy is critical. With over 4.6 billion active...
John Callanta
Digital marketing contractors - Why it's a good idea for 2024
Offloading tasks to freelancers for modern-day digital marketing managers can optimize marketing efforts, improve scalability, reduce...
John Callanta
Mastering Metrics: 5 Essential KPIs for B2B Marketers
When optimizing keywords, a Google Ads expert typically looks at several key performance indicators (KPIs) to assess the effectiveness ads
John Callanta
Google Ads Strategies Business to Consumer Organizations.
Search ads play a pivotal role in acquiring new clients for medical spas. Businesses in the wellness industry must embrace innovative...
John Callanta
How To Determine When A Native Campaign Is Failing
Determining the success or failure of a native advertising campaign is crucial for digital marketers. By analyzing key metrics and...
John Callanta
How To Diversify Your Digital Marketing Strategy
Businesses are constantly seeking effective ways to reach their target audience and achieve their marketing goals. Diversifying a digital...
John Callanta
Using Connected TV For Digital Marketing
Consumers have numerous options when it comes to consuming content. Traditional TV viewing has undergone a significant transformation...
John Callanta
How To Launch A Native Advertising Campaign for B2B
As a digital marketer, it is crucial to stay up-to-date with the latest advertising trends and techniques. One such approach that has...
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