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Projects & Case Studies
My approach blends strategy, research, and design to craft experiences that put
users first and convert.
This healthcare portal redesign focused on user-friendly navigation, data security, and easier appointment booking for all patients.
Leveraging site analytics, I redesigned the user flow to improve targeting and drive higher conversion rates from paid ads.
To support omnichannel growth, I led research across customers, restaurants, and sales segments which helped direct the landing page redesign to increase conversions & leads.
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