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John Callanta
Projects & Case Studies
My work showcases how I blend data-driven insights, user research, and design principles to create intuitive, user-centered experiences.
This case study explores key challenges by highlighting user experience, safeguarding sensitive information, and streamlining appointment scheduling to create a more intuitive and accessible healthcare portal for all users.
E-commerce startup struggled to effectively target customers and optimize ad performance. I analyzed website performance data and helped develop a seamless user experience from engagement, add to cart, and conversion.
A food startup sought to implement an omnichannel advertising strategy to target both customers and
restaurant owners. This required to survey current customers, restaurant owners, and sales development teams for a better marketing strategy.
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