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John Callanta


How To Launch A Native Advertising Campaign for B2B
As a digital marketer, it is crucial to stay up-to-date with the latest advertising trends and techniques. One such approach that has...
John Callanta


How Google Ads work for brand building.
Understanding the Role of Google Ads in Brand Building Google Ads is a powerful advertising platform that offers various tools and...
John Callanta


Long Tail Keywords Strategies for B2B
Search engine optimization (SEO) and Search Engine Marketing (SEM) plays a crucial role in helping websites stand out and attract organic...
John Callanta


Maximizing ROI with Negative Keywords in Google Ads.
Imagine paying Google $20, $50, or even $150 for one click to your website from a person that has no interest in what you're selling. You...
John Callanta


Using Audience Builder To Reach The Right Audience
When it comes to running successful advertising campaigns, reaching the right audience is crucial. Thankfully, Google Ads provides a...
John Callanta


Responsive Search Ads for B2B Campaigns
In today's advanced digital landscape, it's essential for B2B companies to stay ahead of the curve with their digital marketing...
John Callanta
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