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  • John Callanta

7 Advanced Ways to Audit a Google Search Ads Campaign Pt. II



As digital advertising continues to evolve, businesses are increasingly relying on Google Ads to promote their products and services. However, simply launching a Google Ads campaign is not enough to guarantee success. It is essential to regularly audit your Google Ads account to ensure that your advertising campaigns are aligned with your business goals and are delivering the desired results. An audit can help you identify opportunities for improvement and make adjustments that will help you achieve your advertising objectives.


1. Review the geographic and demographic targeting settings to ensure that they align with your business goals. Ensure that your ads are being shown to the right audience based on their location, language, and other relevant factors.


2. Evaluate the ad placement and targeting options, such as device targeting, to ensure that they align with your business goals and that your ads are being displayed effectively.


3. Analyze the Quality Score of your ads and keywords. Check that the landing pages are relevant to the keywords and ad copy, and that they load quickly and provide a good user experience.


4. Review the ad scheduling and frequency settings to ensure that they align with your business goals and that your ads are being shown at the right time to the right audience.


5. Check the search terms report to identify irrelevant or low-performing search terms that triggered your ads. Add these search terms to the negative keyword list to prevent them from triggering your ads in the future.


6. Evaluate the ad copy and landing pages to ensure that they are aligned with your business goals and that they are optimized for conversions. Test different variations of ad copy and landing pages to identify the most effective combinations.


7. Use data-driven insights to make informed decisions about bid adjustments, budget allocation, and other optimization strategies. Monitor the performance of your campaigns regularly and make adjustments as needed to improve their performance over time.


Auditing a Google Ads account is crucial to ensure that your advertising campaigns are optimized for success. By regularly reviewing the account structure, ad performance, keyword performance, budget, bidding strategy, and other critical factors, you can identify areas for improvement and make adjustments to improve the performance of your campaigns. By following the steps outlined in this blog, you can conduct a thorough audit of your Google Ads account and make data-driven decisions that will help you achieve your business goals and drive better results from your advertising campaigns.

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