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  • John Callanta

When should you increase your Google Ads spend?



Google Ads is a powerful tool for driving traffic and conversions to your client's website. However, determining when to increase the ad spend can be challenging. There are several factors to consider when deciding to increase the budget, such as the client's business goals, the current performance of the campaigns, and the competitive landscape. In this blog post, we'll discuss how to determine when your client should increase their Google Ads spend.


1. Assess the current performance of the campaigns

The first step in determining whether to increase the ad spend is to assess the current performance of the campaigns. Review the metrics such as impressions, clicks, click-through-rate (CTR), conversion rate, cost per click (CPC), and cost per acquisition (CPA). If the campaigns are performing well and generating a positive ROI, it may be time to consider increasing the budget.


2. Review the conversion volume

Conversion volume is another crucial metric to consider when deciding to increase the ad spend. If your client's campaign is driving a high volume of conversions, it may be an indication that there is potential for more conversions if the budget is increased.


3. Analyze the competition

The competitive landscape is an essential factor in determining when to increase the ad spend. If your client's competitors are increasing their ad spend and ranking higher in search results, it may be necessary to increase the budget to remain competitive.


4. Evaluate the search volume

Evaluating the search volume can help to determine if there is potential for more clicks and conversions if the budget is increased. If there is a high search volume for your client's keywords and the campaigns are already performing well, it may be an indication that there is potential for more conversions if the budget is increased.


5. Consider the seasonality of the business

Seasonality can have a significant impact on the performance of the campaigns. If your client's business experiences peak seasons where sales increase, it may be necessary to increase the ad spend during those periods to capture more sales and revenue.


6. Review the ad targeting

Reviewing the ad targeting can help to identify areas where the budget can be increased. If your client's campaigns are not targeting specific demographics, locations, or devices, it may be an indication that there is potential for more conversions if the budget is increased and those areas are targeted.


7. Assess the available budget

Ultimately, the decision to increase the ad spend depends on the available budget. It's important to ensure that the increased budget will generate a positive ROI and align with the client's business goals.


Increasing the ad spend on Google Ads can be a powerful way to drive more traffic and conversions to your client's website. However, it's crucial to evaluate the current performance of the campaigns, review the competition, consider seasonality, and assess the available budget before making any decisions. By following the steps outlined in this post, you can help your client determine when to increase their ad spend and ensure that their campaigns are optimized for better performance.

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