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  • John Callanta

Google Ad Extensions: How They Can Boost Your Ad Performance

Updated: Aug 13, 2023



If you're looking to improve the visibility and performance of your Google Ads campaigns, one strategy you should consider is adding ad extensions. Ad extensions are additional features that provide more information and value to your ads, making them more relevant and actionable for your target audience.


1. Increased visibility

Ad extensions can make your ads more prominent and eye-catching in search results. They can take up more space on the page and provide more information to potential customers, increasing the chances that they'll click on your ad.


2. Improved relevance

Ad extensions allow you to provide more specific and targeted information to your audience. For example, sitelink extensions can direct people to specific pages on your website, callout extensions can highlight unique selling points or promotions, and location extensions can show your business address and phone number.


3. Enhanced click-through rates

By providing more relevant and valuable information to your audience, ad extensions can encourage more clicks on your ads. In fact, studies have shown that ads with ad extensions have higher click-through rates than those without.


4. Better ad performance

By increasing your click-through rates and providing more targeted information to your audience, ad extensions can also lead to better ad performance and conversions. They can help you achieve your advertising goals, whether that's generating leads, driving sales, or increasing brand awareness.


Let's take a closer look at some of the different types of ad extensions you can use in your Google Ads campaigns:


1. Sitelink extensions

Sitelink extensions allow you to add additional links to your ad, directing people to specific pages on your website. This can be useful for promoting specific products, highlighting your services, or directing people to your contact page.


2. Callout extensions

Callout extensions allow you to add additional text to your ad, highlighting unique selling points or promotions. This can be useful for showcasing your competitive advantages or highlighting limited-time offers.


3. Location extensions

Location extensions allow you to show your business address and phone number in your ad, making it easier for people to find and contact you. This can be particularly useful for businesses with physical locations, such as retail stores or restaurants.


4. Call extensions

Call extensions allow you to add a phone number to your ad, allowing people to call your business directly from the search results. This can be useful for businesses that rely on phone calls for lead generation or customer support.


5. Structured snippets

Structured snippets allow you to add additional information to your ad, such as a list of product categories or services offered. This can help provide more specific information to your audience and increase the relevance of your ad.


To add ad extensions to your Google Ads campaigns, simply sign in to your account, select the campaign or ad group where you want to add the extension, and choose the type of extension you want to add. You can customize the information and appearance of each extension to fit your brand and advertising goals.


In conclusion, using ad extensions in your Google Ads campaigns can help improve your ad performance, increase your visibility, and provide more relevant and valuable information to your audience. By experimenting with different types of ad extensions and monitoring their performance, you can optimize your campaigns and achieve your advertising goals.


Ad extensions can help improve the visibility, relevance, and performance of your Google Ads campaigns. Here's how to set up ad extensions on Google Ads:


1. Sign in to your Google Ads account.

2. Click on "Ads & extensions" in the left-hand menu.

3. Select the campaign or ad group where you want to add the ad extension.

4. Click on the blue plus button and select the type of ad extension you want to add (for example, callout extension, sitelink extension, or call extension).

5. Follow the prompts to set up the ad extension. Depending on the type of ad extension, you may need to provide additional information like a phone number, a URL, or a headline.

6. Click "Save" to add the ad extension to your campaign or ad group.


Here are some tips for setting up effective ad extensions:


- Use relevant, specific information that complements your ad copy and matches your landing page.

- Test different variations of your ad extensions to see which ones perform best.

- Ensure that your ad extensions comply with Google Ads policies and guidelines.

- Monitor the performance of your ad extensions and adjust them as needed to optimize for your goals.

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