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  • John Callanta

10 Reasons you need a digital marketing strategy in 2023

Updated: Aug 21, 2023




As we move further into the digital age, it becomes increasingly important for businesses to have a strong online presence. Failing to have a marketing strategy can be detrimental as companies often struggle to effectively reach their target audience and convey their value proposition.


Lack of direction leads to inconsistent messaging, wasted resources, and missed opportunities for growth. Furthermore, a solid marketing strategy provides a roadmap for adapting to market trends and competition, fostering brand recognition, and optimizing customer engagement.


Here are 10 reasons why you need a digital marketing strategy in 2023.


1. Increased Reach and Visibility

Digital marketing allows you to reach a wider, yet targeted audience than traditional marketing methods. With a digital marketing strategy, your business can target specific demographics, locations, and interests, ensuring that your message reaches those who are most likely to be interested in your product or service. Pre-planning any campaign whether the target will see it on Google Search, an Instagram ad, X, or even another website, by including an ideal client profile to the first phases of the campaign can greatly increase the odds for conversions.


2. Improved Brand Recognition

Promoting your brand across digital channels can improve brand recognition and establish your business as a credible and trustworthy source within your industry. We are all online in some form. We have our work laptops, work phones, personal phones, which can launch apps like LinkedIn, Instagram, Spotify, Gmail, and open websites. Imagine if your brand can show on all these online spaces! After determining where your target frequents online, inputting those pieces of information can narrow down where to send your ads. If your are a personal injury law firm for example, a great channel could be YouTube as someone will most likely be bedridden and consume videos.


3. Cost-Effective Marketing

Compared to traditional marketing methods, digital marketing is often more cost-effective. By utilizing social media, email marketing, and other digital channels, you can reach your target audience without breaking the bank. From the previous points above, there are a plethora of channels to place your brand. Unfortunately, you most likely do not have the budget to show on every channel. Create a budget, determine your Cost Per Acquisition, conversion ratios, and apply it to the pre-planning strategy. Next, find Cost Per Click or Cost Per Millie impressions of each platform you think your target audience engages in and set the budget. Without this information on a digital strategy, there is a good chance of you burning through your budget!


4. Increased Conversion Rates

A digital marketing strategy can help you increase conversion rates by delivering relevant and personalized content to your audience. By understanding their needs and interests, you can create content that resonates with them and encourages them to take action. A digital strategy should have benchmarks whether that is historical data or industry accepted thresholds. Placing those benchmarks can determine which campaigns are exceeding and which ones need to get cut asap to prevent further loss.


5. Improved Customer Engagement

Digital marketing provides a platform for businesses to engage with their customers on a more personal level. By responding to comments, messages, and reviews, you can build relationships with your audience and foster loyalty to your brand. Of course, the first step is serving your ads to relevant audiences. Pairing benchmarks based on channel as well as engagement rates of your audiences. If you don't know how this can be done, a specialized freelancer (me) can absolutely get this done.


6. Better Insights and Analytics

Digital marketing provides businesses with valuable insights and analytics that can be used to improve marketing efforts. By tracking metrics such as website traffic, click-through rates, and conversion rates, you can identify areas for improvement and adjust your strategy accordingly. Unlike out of home ads such as billboards, digital marketing can provide next to real time data on ad performance. By determining the KPI's, you can partner with web developers to build out tracking analytics embedded into your landing pages. Of course, this should get done before any campaigns are launched and the earlier tracking is solved, the better campaigns will run as machine learning in digital platforms take into account user behavior and data points to automatically optimize campaigns.


7. Increased Brand Authority

Through digital marketing, you can position your business as an authority within your industry. By creating high-quality content that addresses common pain points and questions within your niche, you can establish yourself as a thought leader and gain the trust and respect of your audience. Outside of brand recognition, by having a marketing plan allows branding and creative teams have the same messaging! If a specific pain point is discovered by the sales team, branding and design can create content to address the obstacles for future sales calls.


8. Competitive Advantage

A well-executed digital marketing strategy can give you a competitive advantage over other businesses within your industry. By leveraging digital channels and technologies, you can stay ahead of the curve and remain relevant in a constantly evolving digital landscape.


9. Adaptability and Flexibility

Digital marketing allows businesses to adapt and adjust their strategies quickly and easily. By monitoring and analyzing performance metrics, you can make informed decisions and pivot your strategy to ensure continued success.


10. Increased Revenue and ROI

At the end of the day, the ultimate goal of any marketing strategy is to generate revenue and deliver a return on investment. By implementing a well-executed digital marketing strategy, businesses can increase their revenue and achieve a higher ROI than traditional marketing methods.


A digital marketing strategy is essential for any business looking to establish a strong online presence, engage with their audience, and drive revenue growth. By leveraging digital channels and technologies, businesses can remain competitive and adapt to the ever-changing digital landscape. So if you haven't already, it's time to start thinking about your digital marketing strategy for 2023.

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