JOHN CALLANTA
Based in San Francisco, CA
WHAT BROUGHT
ME HERE
I’ve spent 12 years as a digital marketer responsible for bringing qualified users to websites to generate a sale or capture a lead.
Drawing from my years strategizing how to get users to a website, I've built experiences that make them want to stay, engage, and convert.
I’ve always had a knack for human behavior, how people think, their motivations, frustrations, and how I can create something that will nudge them in the desired direction.
Manipulation? Marketing? Who knows!
And I also love looking at data trying to spot patterns in behavior.
I find it interesting when observing what people say and then track what they actually do when in the moment.
That’s what I bring to my strategy; merging the wants of the user with the needs of the business.
SKILLS &
TECH STACK
My toolkit draws on over a decade in marketing and brand strategy for both in-house and agencies. From Microsoft Excel to Adobe's Creative Suite, I've become proficient in various tech software creating hundreds of winning (and failing) campaign strategies.
I’m a jack of all trades, master of some.
Only because software features are updated every 6 months! (I'm looking at you Figma team!)
Figma
Design
Prototyping
Hotjar
Variant
Testing
Tableau
Business
Intelligence
Looker
Data
Analytics
Salesforce
CRM
Data
Linkedin Ads
Paid
Advertising
Framer
Design
Prototyping
Optimizley
Variant
Testing
Power Bi
Business
Intelligence
Wix
Web
Design
Hubspot
CRM
Marketing
Meta
Paid
Advertising
STRATEGY
PHILOSOPHY
I believe a positive user journey encompasses many departments.
Impactful design influences landing pages, the amount of leads generated, and even getting someone to stop scrolling their feed to look at what is being promoted without the target reporting the ads.
I believe marketing strategy is multidisciplinary. I mesh creativity and technical knowledge with historical data, biases, inspirations, while testing out various hypotheses to generate a conversion.
LIFE OUTSIDE
THE OFFICE
When I’m not driving traffic to a client’s website with acceptable ROAS, I’m driving something else through a long scenic drive in whatever manual transmission vehicle I can get my hands on.
If I'm not doing that, I'm petting animals, knowing their favorite treats, and taking note of their birthdays while simultaneously knowing nothing about their owners.
I also travel back to my country to eat all the food and desserts so that I can and stimulate the economy.
But enough about me, check out my portfolio and let's connect on future projects.
