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  • John Callanta

Why should a company hire a freelancer?

Updated: Aug 13, 2023

During economic uncertainty, innovative strategies are essential, especially in recessions with tightened budgets and market fluctuations. Freelancers have transitioned from being a choice to a necessity during such challenging times, offering compelling advantages for businesses.

Freelancers, now integral to the modern workforce, provide agility through on-demand expertise, enabling businesses to swiftly respond to shifting market dynamics and industry trends.

A prominent advantage of hiring freelancers in recessions is their cost-effectiveness. Unlike traditional employees, freelancers work on specific projects, reducing overhead and bypassing the financial commitments tied to full-time staff.

Freelancers offer a strategic approach to workforce management by examining scalability, remote work potential, and integration strategies,

A business should hire a digital marketing freelancer for several reasons:

1. Expertise

Digital marketing freelancers specialize in a particular aspect of digital marketing, and they have expertise in their respective fields. They can bring a fresh perspective and offer innovative solutions to help businesses achieve their marketing goals.

2. Flexibility

Digital marketing freelancers can work on a project-by-project basis, giving businesses the flexibility to hire them only when they need their services. This can help businesses save money and avoid the long-term commitment and cost associated with hiring a full-time marketing professional.

3. Cost-effective

Hiring a digital marketing freelancer can be cost-effective for businesses, as they typically charge less than marketing agencies or full-time employees. Businesses can save money on salaries, benefits, and office space.

4. Time-saving

Digital marketing freelancers can work independently, allowing business owners to focus on other aspects of their business. They can take care of the marketing tasks, leaving the business owner with more time to focus on other important aspects of running their business.

5. Up-to-date knowledge

Digital marketing freelancers stay up-to-date with the latest trends, tools, and technologies in their field. They can bring this knowledge and expertise to the business, helping them stay ahead of the competition.

6. Specialized skills

Digital marketing covers a broad range of topics, and hiring a freelancer with specialized skills in a specific area can be beneficial. They can bring a higher level of expertise and knowledge to the table, leading to better results for the business.

Why shouldn't a business hire a digital marketing freelancer?

While hiring a digital marketing freelancer can have many benefits, there are also potential downsides that businesses should consider:

1. Limited resources

Freelancers typically work independently, which means they may have limited resources compared to larger marketing agencies. They may not have access to the same technology or tools, which could limit their ability to complete certain tasks.


Access to some technology and tools only speed up certain processes which you as the client will pay extra. Freelancers also have access to the same tech as larger agencies as a self serve option.

2. Lack of long-term commitment

Freelancers often work on a project basis, which can be a disadvantage for businesses looking for a long-term partner. Freelancers may not have the same level of commitment or availability as a full-time employee or agency partner.


Working at an agency, my day was also split between managing 20+ clients with their digital strategy. The only difference working at an agency versus working as an independent contractor is the clients is charged a lower fee because it's a team of 1 with a laptop instead of a team of 50 in office located in a posh downtown location.

3. Communication challenges

Working with a remote freelancer can lead to communication challenges. Time zone differences, language barriers, and lack of face-to-face interaction can make it difficult to build a strong working relationship.


I am based in Seattle, Washington and wake up at 5AM. I recite "She sells sea shells by the sea shore" every morning before reading the Oxford dictionary.

4. Quality issues

Freelancers may not have the same level of quality control or oversight as larger marketing agencies. This can lead to inconsistencies in the quality of work and may result in a negative impact on the business's brand reputation.


The one executing and managing the campaign is the same person your in-house marketing team has been in contact with throughout the entire project.

5. Limited scope of services

While freelancers may have expertise in a particular area, they may not have the same breadth of services as a full-service marketing agency. This can limit the scope of the project and may require the business to hire multiple freelancers to complete all of their marketing needs.


An agency with multiple services will oftentimes push those services to get you to spend more money when you may not be ready to scale.

Businesses can benefit from hiring a digital marketing freelancer by gaining access to specialized expertise, flexible services, cost-effective solutions, and up-to-date knowledge.


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