LinkedIn Video Ads are a type of advertising on the LinkedIn platform that allows you to create and share videos to promote your brand, product, or service. These ads can appear in users' LinkedIn feeds, and they can be viewed on both desktop and mobile devices.
With LinkedIn Video Ads, you can tell a compelling visual story that resonates with your target audience. You can use video ads to showcase your brand's personality, highlight your products or services, or even share thought leadership content with your audience.
To create a LinkedIn Video Ad, you will need to follow these steps:
1. Log into your LinkedIn Ads account and navigate to the Campaign Manager.
2. Click on “Create Campaign” and select “Video Ads” as your campaign objective.
3. Give your campaign a name and select the language and target audience for your campaign.
4. Create your Video Ad by uploading a video or creating a new video using LinkedIn's video creation tool.
5. Choose your ad format, such as a sponsored video ad or an InMail video ad.
6. Set your budget and bidding options.
7. Review your ad and launch your campaign.
Once your Video Ad campaign is live, you can monitor its performance and make adjustments as necessary. You can also test different ad variations to see which ones perform best for your target audience.
Here are some best practices for creating effective LinkedIn Video Ads:
1. Grab your audience's attention
With so many videos vying for attention on social media, it's important to grab your audience's attention early. Start your video with a visually striking scene or a bold statement that will make people stop scrolling and pay attention.
2. Keep it short
Attention spans are atrocious. It's important to keep your video short and to the point. Aim for a length of 30 to 90 seconds.
3. Showcase your brand's personality
LinkedIn is a professional platform, but that doesn't mean your videos have to be dry and boring. Use your video to showcase your brand's personality and inject some humor or emotion into your content.
4. Include a clear call-to-action
Whether you want viewers to visit your website, download an ebook, or sign up for a webinar, make sure you include a clear call-to-action at the end of your video.
5. Optimize your video for mobile
Most people are viewing LinkedIn on their mobile devices, so make sure your video is optimized for mobile viewing. This means using a square or vertical aspect ratio, adding subtitles for viewers who watch without sound, and keeping text and graphics clear and easy to read on a small screen.
6. Use high-quality visuals and sound
To make a good impression, use high-quality visuals and sound in your video. This means investing in good lighting, sound equipment, and high-quality video production.
7. Test and optimize
Like any form of advertising, LinkedIn Video Ads require testing and optimization to achieve the best results. Test different ad variations to see what resonates with your target audience, and use the data to optimize your campaign over time.
You can create effective LinkedIn Video Ads that engage your target audience and drive results for your business.
LinkedIn Video Ads are a powerful way to engage your target audience on the LinkedIn platform. By creating compelling visual content, you can capture their attention and encourage them to take action. With their targeting options and bidding options, you can reach the right audience at the right cost, making them a valuable addition to your LinkedIn advertising strategy.