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  • John Callanta

LinkedIn Sponsored InMail Ads

Updated: Aug 13, 2023



LinkedIn Sponsored InMail ads are a type of advertising that allows you to send targeted messages directly to users' LinkedIn inboxes. In this tutorial, we will walk you through the steps to create a successful Sponsored InMail campaign on LinkedIn.


Step 1: Set up your campaign

Log into your LinkedIn Ad account and navigate to the Campaign Manager. Click on “Create Campaign” and select “Sponsored InMail” as your campaign objective. Give your campaign a name and select the language and the target audience for your campaign.





Step 2: Create your Sponsored InMail

Create the content for your Sponsored InMail ad. Your message should be personalized, engaging, and relevant to your target audience. You can add a custom landing page and a CTA button to encourage your audience to take action.


Step 3: Set your budget and targeting options

Set your daily or total budget for the campaign and choose the targeting options for your ad. You can target your audience based on location, job title, industry, company size, and more.





Step 4: Review and launch your campaign

Review your campaign settings and ensure that everything is correct. Once you are satisfied with your campaign, click on “Launch Campaign” to start your Sponsored InMail campaign on LinkedIn.


Step 5: Monitor and optimize your campaign

Monitor your campaign performance regularly and adjust your targeting options or budget as necessary. You can also test different messages or landing pages to see which ones perform best for your audience.


Tips for Creating Successful Sponsored InMail Campaigns on LinkedIn:

- Personalize your message and make it relevant to your audience.

- Use a clear and concise CTA to encourage your audience to take action.

- Use targeting options to reach your ideal audience.

- Keep your message short and to the point.

- Test different messages or landing pages to see which ones perform best for your audience.


Sponsored InMail on LinkedIn is an effective way to send targeted messages directly to your audience's LinkedIn inboxes. By following these steps and tips, you can create a successful Sponsored InMail campaign on LinkedIn and engage with your target audience on a more personal level.

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