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  • John Callanta

LinkedIn Sponsored Ads

Updated: Aug 13, 2023



LinkedIn Sponsored Content is a type of advertising that allows you to promote your brand, product, or service to a targeted audience on the LinkedIn platform. In this tutorial, we will walk you through the steps to create a successful Sponsored Content campaign on LinkedIn.


Step 1: Set up your campaign

Log into your LinkedIn Ad account and navigate to the Campaign Manager. Click on “Create Campaign” and select “Sponsored Content” as your campaign objective. Give your campaign a name and select the language and the target audience for your campaign.





Step 2: Choose your Sponsored Content format

There are two types of Sponsored Content formats to choose from: Single Image Ads and Video Ads. Select the format that best suits your campaign goals and target audience.


Step 3: Create your Sponsored Content

Create the content for your Sponsored Content Ad. For Single Image Ads, you will need to upload a high-quality image and write a headline and description. For Video Ads, you will need to upload your video and add a headline and description.


Step 4: Set your budget and targeting options

Set your daily or total budget for the campaign and choose the targeting options for your ad. You can target your audience based on location, job title, industry, company size, and more.





Step 5: Review and launch your campaign

Review your campaign settings and ensure that everything is correct. Once you are satisfied with your campaign, click on “Launch Campaign” to start your Sponsored Content campaign on LinkedIn.


Step 6: Monitor and optimize your campaign

Monitor your campaign performance regularly and adjust your targeting options or budget as necessary. You can also test different Sponsored Content formats to see which ones perform best for your audience.


Tips for Creating Successful Sponsored Content Campaigns on LinkedIn:

- Use high-quality images or videos that grab the attention of your audience.

- Keep your headline and description clear and concise.

- Add a strong call-to-action to encourage your audience to take action.

- Use targeting options to reach your ideal audience.

- Monitor your campaign performance regularly and optimize your ads for better results.


In summary, Sponsored Content on LinkedIn is an effective way to promote your brand, product, or service to a targeted audience. By following these steps and tips, you can create a successful Sponsored Content campaign on LinkedIn and reach your target audience with engaging content.

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