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  • John Callanta

LinkedIn Ad Formats

Updated: Aug 13, 2023



LinkedIn offers several ad formats to choose from. Here is an overview of the different ad formats available on LinkedIn:


1. Sponsored Content

Sponsored Content appears in the LinkedIn feed as native content. These ads can include a headline, description, and an image or video. Sponsored Content can help you reach your target audience while they are browsing their feeds.


2. Sponsored InMail

Sponsored InMail allows you to send targeted messages directly to users' LinkedIn inboxes. These ads can include a personalized message, CTA button, and a custom landing page. Sponsored InMail can help you engage with your audience on a more personal level.


3. Display Ads

Display Ads appear on the right-hand side of LinkedIn pages. These ads can include an image, headline, and a short description. Display Ads can help you drive brand awareness and reach a wider audience.


4. Dynamic Ads

Dynamic Ads are personalized ads that use a user's profile data to create a customized experience. These ads can include a user's name, profile image, and job title. Dynamic Ads can help you deliver highly targeted ads to your audience.


5. LinkedIn Text Ads

LinkedIn Text Ads appear on the right-hand side of LinkedIn pages. These ads are text-only and can include a headline, short description, and a CTA button. LinkedIn Text Ads can help you drive traffic to your website or generate leads.


6. LinkedIn Video Ads

LinkedIn Video Ads allow you to share video content with your audience. These ads can appear in the LinkedIn feed or as sponsored content. LinkedIn Video Ads can help you tell a story or showcase your product or service in a more engaging way.


Overall, LinkedIn offers a range of ad formats to suit different business goals and target audiences. By choosing the right ad format and creating a compelling ad, you can reach your target audience and drive engagement on the platform.

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