LinkedIn Text Ads are a type of advertising on the LinkedIn platform that allows you to create short, text-based ads to promote your brand, product, or service. These ads appear on the right-hand side of the LinkedIn desktop feed or at the top of the mobile feed.
With LinkedIn Text Ads, you can target your audience based on a variety of factors, including job title, company size, industry, location, and more. You can also set your daily or total budget for the campaign and bid on a cost-per-click (CPC) or cost-per-impression (CPM) basis.
To create a LinkedIn Text Ad, you will need to follow these steps:
1. Log into your LinkedIn Ads account and navigate to the Campaign Manager.
2. Click on “Create Campaign” and select “Text Ads” as your campaign objective.
3. Give your campaign a name and select the language and target audience for your campaign.
4. Create your Text Ad by writing a headline, description, and adding a small image (optional).
5. Set your budget and bidding options, including CPC or CPM.
6. Review your ad and launch your campaign.
Once your Text Ad campaign is live, you can monitor its performance and make adjustments as necessary. You can also test different ad variations to see which ones perform best for your target audience.
LinkedIn Text Ads are a cost-effective way to promote your brand, product, or service to a targeted audience on the LinkedIn platform. With their targeting options and bidding options, you can reach the right audience at the right cost, making them a valuable addition to your LinkedIn advertising strategy.