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  • John Callanta

How do you create a digital strategy for your business?

Updated: Aug 13, 2023



Businesses need a strong online presence to succeed. A digital strategy can help businesses create a roadmap for achieving their digital goals. This blog will provide web design agencies with a step-by-step guide on how to create a digital strategy for their business.


Step 1: Define Your Business Goals

The first step in creating a digital strategy is to define your business goals. What do you want to achieve through your digital marketing efforts? Are you looking to increase website traffic, generate more leads, or boost sales? Your digital strategy should align with your business goals.


For example, a web design agency might have the following goals:


Increase website traffic by 25% in the next 6 months


Generate 50 new leads per month through the website


Increase revenue by 20% in the next year


By setting clear and measurable goals, you can track your progress and adjust your digital strategy accordingly.


Step 2: Identify Your Target Audience

The next step is to identify your target audience. Who are you trying to reach with your digital marketing efforts? Understanding your target audience’s needs, behaviors, and preferences can help you create targeted and effective digital campaigns.


For web design agencies, the target audience might include:


Small business owners who need a new website


Marketing managers looking to redesign their company’s website


Entrepreneurs launching a new business


By identifying your target audience, you can tailor your digital strategy to meet their specific needs and preferences.


Step 3: Conduct a Digital Marketing Audit

Before creating a digital strategy, it’s important to assess your current digital marketing efforts. A digital marketing audit can help you identify strengths and weaknesses in your current strategy and determine where you need to focus your efforts.


Some key areas to assess in a digital marketing audit include:


Website design and functionality

Search engine optimization (SEO)

Content marketing

Social media marketing

Email marketing

Paid advertising


By conducting a digital marketing audit, you can identify areas for improvement and create a more effective digital strategy.


Step 4: Define Your Unique Selling Proposition (USP)

Your unique selling proposition (USP) is what sets you apart from your competitors. It’s the reason why potential customers should choose your web design agency over others in the market.


Some key factors to consider when defining your USP include:


Your design style and approach

Your level of customer service

Your pricing and packages

Your portfolio and past projects

Awards you won


By defining your USP, you can create a digital strategy that highlights your unique strengths and appeals to your target audience.


Step 5: Determine Your Key Performance Indicators (KPIs)

Key performance indicators (KPIs) are metrics that help you measure the success of your digital marketing efforts. By determining your KPIs upfront, you can track your progress and adjust your strategy as needed.


Some common KPIs for web design agencies include:


Website traffic

Conversion rate (leads generated or sales made)

Return on investment (ROI) from paid advertising

Engagement metrics (likes, comments, shares) on social media

Cost Per Acquisition

Lifetime Value


By setting clear KPIs, you can measure the success of your digital strategy and make data-driven decisions.


Step 6: Create a Content Strategy

Content marketing is an important part of any digital strategy. By creating valuable and engaging content, you can attract and retain your target audience, build brand awareness, and establish your web design agency as an industry leader.


Some key factors to consider when creating a content strategy include:


Types of content to create (blog posts, infographics, videos, etc.)

Topics that will appeal to your target audience

Keywords to target for SEO

Content distribution channels (website, social media, email marketing


By creating a content strategy, you can ensure that your digital marketing efforts are aligned with your business goals and target audience.


Step 7: Choose Your Digital Marketing Channels

Once you’ve defined your goals, target audience, USP, KPIs, and content strategy, it’s time to choose your digital marketing channels. There are numerous channels available, including:


Search engine optimization (SEO): Optimizing your website to rank higher in search engine results pages (SERPs)


Pay-per-click (PPC) advertising: Paying to have your ads displayed on search engines and other websites


Social media marketing: Using social media platforms to promote your business and engage with your audience


Email marketing: Sending targeted emails to your subscribers to promote your business and nurture leads


Content marketing: Creating valuable content to attract and engage your target audience


Influencer marketing: Partnering with influencers to promote your products or services to their audience


Choosing the right channels depends on your goals, target audience, budget, and resources. It’s important to prioritize channels that align with your business goals and target audience.


Step 8: Create a Budget and Timeline

Creating a digital strategy requires resources, including time and money. It’s important to create a budget and timeline that aligns with your goals and resources.


Some key factors to consider when creating a budget and timeline include:


Costs associated with each digital marketing channel

Time required to create and implement campaigns

Resources available (internal staff, external contractors, etc.)

Expected ROI for each channel


By creating a budget and timeline, you can ensure that your digital strategy is sustainable and aligned with your resources.


Step 9: Implement, Monitor, and Adjust Your Digital Strategy

Once you’ve created your digital strategy, it’s time to implement it. It’s important to monitor your progress and adjust your strategy as needed based on your KPIs.


Some key factors to consider when implementing and monitoring your digital strategy include:


Setting up analytics tracking to measure your KPIs

Regularly reviewing your analytics data and adjusting your strategy as needed

Staying up-to-date with digital marketing trends and adjusting your strategy accordingly

Continuously optimizing your campaigns to improve their performance.


Creating a digital strategy is essential for any business, including web design agencies. By following the nine steps outlined in this blog, web design agencies can create a digital strategy that aligns with their business goals, target audience, and resources. By continually monitoring and adjusting their strategy, they can maximize the effectiveness of their digital marketing efforts and achieve their business objectives.

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