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  • John Callanta

Digital marketing contractors - Why it's a good idea for 2024

Updated: Jan 27


An illustration of a woman on her laptop to signifying a freelancer

Offloading tasks to freelancers for modern-day digital marketing managers can optimize marketing efforts, improve scalability, reduce costs, and maintain a competitive edge in the rapidly evolving digital landscape.


The success of businesses heavily relies on effective digital marketing strategies. As the digital marketing landscape continues to expand, so do the complexities and demands placed upon digital marketing managers. To navigate these challenges and drive meaningful results, embracing the power of freelancers is a strategic solution.


Digital marketing is a multifaceted approach incorporating social media marketing, content marketing, search engine optimization (SEO), paid advertising, email marketing, and more. Handling all these aspects in-house can be overwhelming for digital marketing managers, necessitating a more flexible and scalable workforce.


Advantages of offloading to Digital Marketing Freelancers


Digital marketing freelancers possess specialized skills and expertise in niche areas, making them valuable assets for marketing managers seeking to supplement their team's capabilities. Freelancers offer a wide range of skills, which can significantly contribute to a comprehensive marketing strategy at a lower cost.


Cost-Effectiveness

By outsourcing tasks to freelancers, digital marketing managers can optimize costs on a project basis thus eliminating the need for full-time salaries, benefits, and overhead expenses. Additionally, freelancers can be hired for specific tasks, allowing companies to allocate budgets more efficiently. Once a campaign launches, best practices are to wait a few weeks to gather performance data but daily monitoring is needed. Freelancers can take on those daily tasks leaving marketing managers to work on other impactful projects.



Blackboard with the word "costs" and a downward arrow


Flexibility and Scalability

The marketing landscape is dynamic, with fluctuating demands throughout the year. Hiring freelancers grants the flexibility to scale up or down based on project requirements, ensuring that the team stays nimble and adaptable. Companies with field events benefit from having an on-call digital marketer to create and monitor campaigns before and during an event. Once the event is done, they can end the partnership or work on a future event. Usually however, future events do not have the assets until a month out so having a freelancer that can come in once everything is ready saves companies’ resources.


Access to Specialized Skills With Fresh Perspectives And Innovation

Digital marketing freelancers are experts in their respective fields, possessing up-to-date knowledge and insights on industry trends. Outsourcing to freelancers grants access to a diverse talent pool, enhancing the overall skill set and diversity within the marketing team.

Along with specialized skills, freelancers working with other companies introduce fresh perspectives from their specialized viewpoints. This diversity of thought can lead to creative breakthroughs and better problem-solving. The current project might need an expert in Google Ads while a future campaign might need someone more experienced in social advertising. Having freelancers available is like having a set of tools ready to be deployed to achieve the best results.



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Effective Management of Workload

Digital marketing managers often face time constraints and may become burdened by daily tasks. Outsourcing certain responsibilities to freelancers allows managers to focus on strategic planning, analytics, and decision-making, ensuring that each task receives dedicated attention from the most qualified individual. As freelancers are often highly motivated to deliver quality work within specified deadlines to maintain their reputation and secure future projects. This faster turnaround time can accelerate marketing campaigns and yield quicker results.



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Mitigating Risk

Outsourcing to freelancers can mitigate risks associated with new projects or experimental marketing campaigns. Rather than investing heavily in unproven strategies, managers can test the waters with freelancers, reducing the overall risk to the organization. Unlike traditional agencies, a company is bound by the contract and if their current plan does not include a specific service, either the campaign does not launch or it must involve multiple stakeholders to approve the new service plans.



A hand blocking dominoes from falling to signify mitigating risk

Digital marketing managers can gain a competitive advantage by harnessing the expertise of digital marketing freelancers through cost-effectiveness, flexibility, specialized skills, faster turnaround, fresh perspectives, and effective workload management. This makes freelancers an invaluable asset in today's dynamic digital landscape. By adopting this strategic approach, marketing managers can elevate their campaigns and drive long-term success for their organizations.


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