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2023 Social Media Updates for B2B Brands & Sales Teams
Social media platforms are constantly evolving to meet the demands and needs of their users. In recent news, Twitter has brought back...
John Callanta

What to expect from a freelance digital marketer
A strong online presence is essential for any business that wants to succeed. One of the most effective ways to achieve this is by...
John Callanta

How do you create a digital strategy for your business?
Businesses need a strong online presence to succeed. A digital strategy can help businesses create a roadmap for achieving their digital...
John Callanta

Why should a company hire a freelancer?
During economic uncertainty, innovative strategies are essential, especially in recessions with tightened budgets and market...
John Callanta

LinkedIn Video Ads Quick Tips
LinkedIn Video Ads are a type of advertising on the LinkedIn platform that allows you to create and share videos to promote your brand,...
John Callanta

Why hire an expert social media manager
About 20 years ago, social media become an essential communication channel and marketing tool. To make the most out of social media,...
John Callanta

How to write content that generates leads
In today's digital age, the importance of quality content cannot be overstated. With so much information available at our fingertips, it...
John Callanta

LinkedIn Sponsored InMail Ads
LinkedIn Sponsored InMail ads are a type of advertising that allows you to send targeted messages directly to users' LinkedIn inboxes. In...
John Callanta

LinkedIn Sponsored Ads
LinkedIn Sponsored Content is a type of advertising that allows you to promote your brand, product, or service to a targeted audience on...
John Callanta

LinkedIn Ad Formats
LinkedIn offers several ad formats to choose from. Here is an overview of the different ad formats available on LinkedIn: 1. Sponsored...
John Callanta

How to pick long-tail keywords for Google Ads
Google Ads is one of the most effective ways to reach potential customers online. It allows you to create ads that target specific...
John Callanta

Creating a keyword strategy for Google Ads
Creating a keyword strategy for your Google Ads campaign is crucial for targeting the right audience and maximizing your ad performance....
John Callanta
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