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Why and How To Align Sales & Marketing For Quality Leads
Sales and Marketing are two distinct departments that are vital to the success of any business. While they have different roles,...
John Callanta

13 LinkedIn Lead Generation Strategies for B2B
In today's fast-paced business world, B2B companies are always on the lookout for effective ways to generate leads and increase brand...
John Callanta

How To Calculate The CPA For Google Ads Campaigns
In today's digital age, Google Ads has become an integral part of any successful digital marketing strategy. However, managing Google Ads...
John Callanta

7 Advanced Ways to Audit a Google Search Ads Campaign Pt. II
As digital advertising continues to evolve, businesses are increasingly relying on Google Ads to promote their products and services....
John Callanta

How To Linkedin Text Ads
LinkedIn Text Ads are a type of advertising on the LinkedIn platform that allows you to create short, text-based ads to promote your...
John Callanta

When should you increase your Google Ads spend?
Google Ads is a powerful tool for driving traffic and conversions to your client's website. However, determining when to increase the ad...
John Callanta

How to use Linkedin Analytics to gauge your organic performance
LinkedIn is a powerful platform for professionals to connect, share information and grow their networks. For businesses and individuals...
John Callanta

So you've taken over a Google Ads account. Now What?
When taking over a Google Search Ads account from a different agency, it is essential to conduct a thorough evaluation of the account to...
John Callanta

How To Use Hashtags For B2B
Social media platforms have become an integral part of our daily lives, with billions of users logging in to various platforms every day....
John Callanta

Paid Media, Owned Media, Earned Media. What's the difference?
In today's digital age, there are countless ways for businesses to reach their target audience and promote their products or services....
John Callanta

Organic LinkedIn Strategies For New Businesses
As a new B2B website, you're likely facing the challenge of establishing your online presence and attracting potential clients or...
John Callanta

14 KPI's for Paid Social Media Campaigns
Social media has become an increasingly important tool for businesses to reach and engage with their target audience. With the rise of...
John Callanta
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