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John Callanta


Maximizing ROI with Negative Keywords in Google Ads.
Imagine paying Google $20, $50, or even $150 for one click to your website from a person that has no interest in what you're selling. You...
John Callanta


Using Audience Builder To Reach The Right Audience
When it comes to running successful advertising campaigns, reaching the right audience is crucial. Thankfully, Google Ads provides a...
John Callanta


Responsive Search Ads for B2B Campaigns
In today's advanced digital landscape, it's essential for B2B companies to stay ahead of the curve with their digital marketing...
John Callanta


Why you should cap your frequency on LinkedIn ads
LinkedIn is one of the most effective platforms for B2B marketing, offering advertisers a unique opportunity to target a professional...
John Callanta


Why Web Design Agencies Need Omnichannel Marketing
Web design agencies operate in a dynamic digital landscape where the importance of an omnichannel marketing strategy cannot be...
John Callanta


How To Assess Lead Quality
In the world of digital marketing, generating leads is only the first step towards building a successful customer base. To effectively...
John Callanta


Gated Content Strategy: Unlocking the Power of Digital Marketing
In the ever-evolving landscape of digital marketing, businesses are constantly searching for innovative ways to capture leads, nurture...
John Callanta


Types of content to create for every stage of the buyer's journey
Consumers have access to a wealth of information at their fingertips, the buying process has become more complex than ever before. From...
John Callanta


Why Content Amplification is Important for B2B
In the ever-expanding digital landscape, creating high-quality content is the first step towards achieving marketing success. With...
John Callanta


10 Organic Social Media Strategies for B2B Companies in 2023
Social media has become an essential tool for businesses in today's digital landscape, enabling them to connect, engage, and build...
John Callanta


How AI Will Change Managing Google Ads
Google Ads is an online advertising platform that allows businesses to create and run ads on Google's search engine results pages, as...
John Callanta


How to promote trade shows on LinkedIn
Trade shows are a great way for businesses to showcase their products and services, network with industry professionals, and generate...
John Callanta
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